Tutorial

Social Engine shares your WordPress posts on X, Facebook, Mastodon, Instagram, LinkedIn and Pinterest, on a schedule you control. It runs on your own site with your own connections, so there’s no middleman and no monthly fee: set up each network once, then plan weeks ahead from a calendar.

In 30 seconds

  1. Connect your accounts in Meow Apps → Social Engine (about 15 to 30 minutes per network, once).
  2. Write a template, or let auto-scheduling share each new post for you.
  3. Plan, move and review everything in Posts → Social Posts.

1. Connect your networks

Because Social Engine talks to each network directly, you create your own small “app” on each platform’s developer site, then paste its keys into Social Engine. It takes a little time once, and then the connection is yours: nobody can raise a price on it or switch it off.

  • MastodonEasiest

    Your server’s address and an access token, created in your Mastodon preferences under Development.

    Free
  • X (Twitter)Developer app

    An app on the X developer portal with read and write access: API Key, API Secret Key, Access Token and Access Token Secret.

  • FacebookDeveloper app

    A Meta app for your Page: App ID and App Secret, then a long-lived token that Social Engine helps you get.

  • InstagramPro

    A professional Instagram account linked to your Facebook Page, published through the same Meta app.

  • LinkedInPro

    A LinkedIn app with the Community Management product: Client ID, Client Secret and the redirect URL shown in Social Engine.

  • PinterestPro

    A Pinterest app: App ID, App Secret Key and the redirect URI shown in Social Engine.

Social Engine settings: six connected accounts, the default post template and the AI Engine options
Social Engine Social Networks tab: a Mastodon account form with its instructions, the token masked

In the Social Networks tab, each account form lists the exact fields it needs, explains where to find them, and shows the addresses to copy into the platform, like the redirect URL. Start with one network, check that a test post goes through, then add the others.

2. Share new posts automatically

In the Scheduling tab, auto-scheduling turns every new WordPress post into a social post, on the accounts you choose. Filter by post type, tag or language, and write a template with variables like the title, the link and the tags, so each network gets the format it likes. The featured image comes along.

Social Engine Scheduling tab: an auto-schedule rule for new posts and the posting times with a template

3. Plan everything from the calendar

Posts → Social Posts shows every scheduled post in a month, week or list view, colored by network. Drag a post to another day, edit it in place, or create one from scratch. Each account has its own posting times, and you can lock dates when nothing should go out.

The Social Engine calendar in month view, with posts colored by network

4. Let AI polish the words

The Post Enhancer rewrites a post naturally for each network and suggests hashtags, in your voice and your language. With AI Engine, AI Vision can also look at the photos and suggest captions and ALT texts.

A social post rewritten with hashtags by the Post Enhancer

5. Review before it goes out (Pro)

With the draft workflow, scheduled posts wait for someone to approve them, which is handy when several people write. And Revive Posts brings your best older articles back on social media, so good content keeps working for you.

Two social posts in Draft, one selected with Mark as Ready in the side panel

6. Ask your AI assistant

Social Engine adds its own tools to AI Engine’s MCP server. Connect Claude or ChatGPT to your site, turn on MCP in Social Engine’s settings, and you can simply ask: “share my latest post on LinkedIn tomorrow at 9”, “what’s scheduled next week?”. More on connecting an assistant: MCP docs ↗.

Multilingual site? Social Engine works with Polylang and WPML: filter by language and schedule per language. Stuck somewhere? Our support is here to help.